Must My Aspiring Influencer Pal Cease Using People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her create material.

I’m grateful that she has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being filmed, altered, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we create together can get us: an opening. I understand not all people likes being filmed, but sometimes spontaneity is what makes content genuine. Being recorded occasionally is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a clip here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I cherish our friendship profoundly and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She must to honor her friend's privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to hear what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Mrs. Glenda Powers MD
Mrs. Glenda Powers MD

Education specialist with a passion for helping students achieve their full potential through innovative learning techniques.

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